Your community sports club is a brand with value! Your member families are customers and they will be attracted or repelled to your organization for a variety of reasons. As volunteers, we often don’t think of our community organizations in such business-like terms but like any business, if it is run poorly you’ll lose customers/families/athletes. You must protect your brand to ensure community enrollment and continued growth.

Results on the court, field or track are not the only factors that determine the value of a brand. Other factors include: the quality of instruction, budget, facilities, scheduling and timing, communication etc…

Unqualified or unprepared volunteers can make your club less attractive to families that have a multitude of community sport options. While “volunteering” you still need to manage budgets that can run in the $100’s of thousands, plan and run meetings, interview and hire staff, make prudent purchasing decisions and many more. Do you feel your clubs brand attracts people in the community and fosters growth or does your brand need a makeover? Getting your volunteer executive Smart Sport Certified will help get your club on the right track and bring your brand to the next level.